The Information Regulator has published a Guidance note on direct marketing in terms of the Protection Of Personal Information Act of 2013 (POPIA). This is something we have been anticipating for a long time and will prove very valuable for all organisations.
This Guidance Note provides guidance to the responsible parties on how personal information should be processed in compliance with the eight (8) conditions for lawful processing of personal information. Therefore, this Guidance Note assists in the interpretation of POPIA in relation to direct marketing as defined in POPIA.
